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Shopify case studyDelois Shopify Store: A Smart Wallet Brand Built to Sell and to Rank
How Conceptial Media built delois.in, a Shopify store for trackable smart wallets and RFID card holders, with a structure made for shoppers, Google and AI answer engines.
ShopifyD2C eCommerceSmart walletsSEO and AEOGoogle Ads
Made in India1 year warranty on every product
RFIDprotected smart wallets
ClientDelois
IndustryD2C smart wallets and accessories
PlatformShopify with a custom theme
Our scopeStore build, SEO, Google Ads and content
MarketIndia
Overview
The Delois project at a glance
Quick answer
Conceptial Media built delois.in, a Shopify store for Delois trackable smart wallets, smart card holders and RFID wallets sold across India. The store pairs a clear product ladder and strong trust signals with SEO-ready pages and Quick Answer blog posts. Google Analytics shows ₹679K in total revenue from 1 May to 30 June 2026, including ₹32K from organic traffic. Google Ads campaigns have also brought 298K clicks at a 454.84% return on ad spend.
3Product lines in one store
14Featured products on the home page
6Trust promises shown to shoppers
₹679KTotal revenue, 1 May to 30 Jun 2026
The brief
Four shopper problems, four store decisions
Every part of the Delois store answers something a first-time buyer wonders before paying.
01
A new product category
The challengeMost shoppers have never owned a trackable wallet, so they must understand the idea in seconds.
What we didThe home page leads with one promise, Never Lose Your Phone and Wallet Again, and explains the left-behind alert in plain words.
02
A premium price in a crowded market
The challengeWallets are cheap to compare, so the price had to feel fair for a smart product.
What we didSale prices sit next to regular prices, such as ₹3,999 against ₹6,999, across a clear three-step product ladder.
03
Trust for a young brand
The challengeShoppers pay online only when they feel safe, so proof had to appear before the cart.
What we didA Why Us strip with warranty, Made in India, ISO certification and luxury packaging, plus reviews on product cards.
04
Visibility on Google and AI answers
The challengeBuyers ask questions like which wallet is best for travel, and AI tools quote the clearest answer.
What we didKeyword-led titles, Product schema and blog posts that open with a one-line Quick Answer.
Product ladder
Three clear steps from first purchase to hero product
The catalogue is grouped so a shopper can start with an affordable RFID wallet or go straight to the trackable smart wallet.
Entry
RFID wallets
₹1,499from
Slim leather wallets with RFID protection.
- Scarlet Brown, Tan Vogue and Vintage Tan
- Italian Black Zipper and Sleek X Black
- Trifold Black and Brown Crunch
Core
Smart card holders
₹2,199₹2,899
Delois Slide X in six colours.
- Black, Green, Blue and Brown
- Orange and Purple
- Quick card access in a slim body
Hero product
Trackable smart wallets
₹3,999₹6,999
Wallets that alert you before you leave them behind.
- Delois Seek 8 with 108 reviews
- Track X Black with 45 reviews
- Track X Dark Brown with 18 reviews
Prices and review counts are as shown on delois.in at the time of writing.
Trust and conversion
Nine promises that remove the fear of a first order
Reviews on product cards and customer stories talk about left-behind alerts, build quality and gift packaging, so the store repeats those proof points everywhere.
Dedicated customer supportA support team shoppers can reach before and after they buy.
1 year warrantyOne year of cover on every product.
High quality materialLeather and build quality shown up close.
Proudly made in IndiaA local-brand story that Indian buyers value.
ISO certifiedA quality mark that supports the premium price.
Luxury packagingGift-ready boxes that make Delois a natural present.
Free shippingFree shipping on all products.
All payments acceptedVisa, UPI, EMI, Mastercard and more.
Easy returns and CODCash on delivery and easy returns lower the fear of a first order.
Our approach
From first idea to a store that keeps growing
1
Research the buyer
We studied how Indian shoppers search for wallets, gifts and travel accessories, and which questions stop them from buying.
2
Plan the catalogue
We grouped products into smart wallets, smart card holders and RFID wallets, with clear names and a price ladder.
3
Design and build on Shopify
We built a fast, mobile-first store on a custom Shopify theme with a sticky cart, quick buy buttons and a trust strip.
4
Write for search and answers
We shaped titles, descriptions and blog posts around real buyer questions, each opening with a Quick Answer.
5
Measure and grow
We track revenue and channels in Google Analytics and Google Ads, then add content and tests every month.
SEO and AEO
How Delois is built to be found, quoted and measured
SEO helps shoppers find the store on Google. AEO, or answer engine optimization, helps AI answers and voice search quote it. Analytics shows what it earns.
₹679KTotal revenue from all users in the period
₹32KTotal revenue from organic traffic in the same period
| Element | What is in place | Why it helps |
|---|---|---|
| Keyword-led titles and descriptions | The home page title reads Best Smart Wallet for Men in India, and the description names smart wallets, Bluetooth tracking, RFID protection and COD. | Matches how shoppers search and shows the benefits in the search result. |
| Structured data | Organization, WebSite and Product schema are in place on the store. | Helps Google show product details and understand the brand. |
| Product names that explain themselves | Names such as Trackable Smart Wallet and Smart Card Holder say what the item is. | Earns clicks from buyers who search for the product type, not the brand. |
| Quick Answer blog posts | Blog posts on airport travel, Diwali gifts and card safety each open with a one-line answer. | Gives AI answers and featured snippets a short, quotable reply. |
| Reviews and social proof | Product cards show review counts, and customer stories sit on the home page. | Builds trust and adds fresh, relevant text to the page. |
| Clear navigation | Smart Wallet, Smart Card Holder and Collections sit in the main menu. | Spreads internal links to the pages that sell. |
| Revenue tracking by channel | Google Analytics 4 Drive sales reports compare all users with organic traffic. | Shows which channel earns revenue and where to invest next. |
Google Ads
Google Ads: 298K clicks and a 454.84% return on ad spend
Alongside SEO, we ran Google Ads campaigns for Delois to bring in buyers right away. The account figures below cover 6 April 2024 to 26 October 2026.
298KClicks
13.7MImpressions
454.84%Return on ad spend (ROAS)
₹1.55MAd spend
1,964Conversions
7.06MConversion value
₹791Cost per conversion
21Campaigns in the account
| Campaign | Cost | Conversions | Conversion value | ROAS |
|---|---|---|---|---|
| Performance Max, men’s audience | ₹537,442 | 676 | 2.70M | 502% |
| Display remarketing, smart wallet | ₹242,044 | 378 | 1.05M | 433% |
| Whole account, 21 campaigns | ₹1.55M | 1,964 | 7.06M | 454.84% |
Campaign ROAS is conversion value divided by cost. The account ROAS is shown by Google Ads.
1
Performance Max
Sales campaigns that reach shoppers across Google, built to maximise conversion value.
2
Demand Gen
Visual ads that introduce the smart wallet to people who have not searched for it yet.
3
Display remarketing
Ads that bring back visitors who looked at smart wallets but did not buy.
4
Shopping
Product ads that show the wallet, the price and the reviews in search.
Results
What the Delois store delivers today
Analytics figures cover 1 May to 30 June 2026. Google Ads figures cover 6 April 2024 to 26 October 2026.
What is working
- ₹679K in total revenue across all traffic in two months.
- ₹32K of that revenue from organic search, a channel that keeps compounding.
- 298K Google Ads clicks and a 454.84% return on ad spend across 21 campaigns.
- A store that explains a new product type in seconds.
- Quick Answer content ready for Google and AI answers.
What we do next
- Publish more Quick Answer posts for gifting, travel and security searches.
- Add FAQ schema and review schema to product pages.
- Write richer collection page copy for each product line.
- Add alt text to every product image.
FAQ
Delois Shopify store: common questions
What did Conceptial Media build for Delois?
Conceptial Media built delois.in, the Shopify store for Delois trackable smart wallets, smart card holders and RFID wallets. We also shaped the store for SEO and AEO, including Quick Answer blog posts, and ran Google Ads campaigns.
Which platform is the Delois store built on?
Delois runs on Shopify with a custom theme. This gives the brand fast checkout, secure payments and easy product management.
What does Delois sell?
Delois sells trackable smart wallets, smart card holders and RFID wallets for men in India. Smart wallets alert you when you leave them behind and also help protect your phone.
How does the store build trust with new shoppers?
The store shows a one year warranty, Made in India, ISO certification, luxury packaging, free shipping and many payment options. Product cards also show review counts.
How does the store help with SEO?
It uses keyword-led titles and descriptions, clear product names, Organization, WebSite and Product schema, and a simple menu that links to the main collections.
How does the store help with AEO and AI answers?
Blog posts open with a Quick Answer of one or two sentences, so answer engines can quote them. We plan to add FAQ and review schema to product pages next.
What do the Google Analytics numbers show?
For 1 May to 30 June 2026, Google Analytics 4 shows ₹679K in total revenue from all users and ₹32K from organic traffic.
Did Conceptial Media run Google Ads for Delois?
Yes. We ran Google Ads campaigns for Delois, including Performance Max, Demand Gen, display remarketing and Shopping campaigns. From 6 April 2024 to 26 October 2026 the account recorded 298K clicks, 13.7M impressions, ₹1.55M in cost and a 454.84% return on ad spend.
Can Conceptial Media build a Shopify store like this for my brand?
Yes. We build Shopify stores for D2C brands, with a product structure and content planned for SEO and AEO from day one. See our Shopify development service or contact us.
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