Case study / Shopify development
Petstreet: one Shopify store for dogs, cats, grooming and care
Petstreet sells food, treats, toys, grooming and health products for dogs and cats in Delhi NCR, backed by grooming, a bakery, boarding and vet consultations. We built the Shopify store that keeps all of it easy to browse, easy to buy from and easy for search engines to read.
The store at a glance
A big catalogue, kept simple to shop
Pet parents arrive with one question: what is right for my dog or cat? The store was organised to answer it in two clicks.
2main pet types: dogs and cats
9dog categories, from food to feeders
6cat categories, from food to health care
3sister services: Groom Street, Yummers Barkery and Resort
5homepage FAQs that answer pet parent worries
Store structure
A collection tree built the way pet parents think
Pet type first, then need, then product. Each branch is a Shopify collection with its own URL, title and description, so every aisle can rank on its own.
Dogs
9 categoriesFood5
Treats7
Toys6
Grooming7
Pharmacy and supplements11
Belts: collars, leashes, harnesses6
Wearables4
Supplies and accessories7
Feeders2
Cats
6 categoriesFood3
Treats2
Toys4
Cat supplies5
Pee and potty4
Health care1
More than a shop
Service pagesGroom StreetSpa
Yummers BarkeryCakes
Petstreet ResortStay
Vet consultationsCare
Blog guidesHelp
The number on each row is the count of sub-collections inside it, such as dry food, wet food and prescribed diets under Dog Food.
12345The storefront
Five choices that shape every visit
- 1Menu by pet and serviceDogs, Cats, Small Animal, Resort, Barkery and Groom Street sit in one header.
- 2A logo that stays visibleThe paw mark and wordmark keep the brand present on every page.
- 3A clear promise in the bannerA short headline tells the visitor what the store stands for.
- 4One action per slideA single "Shop now" button sends traffic to a collection.
- 5Collection tiles under the foldDog food, cat food, toys and grooming are one tap away.
The ecosystem
One brand, four ways to care for a pet
Petstreet is a shop, a salon, a bakery and a place to stay. The store gives each one its own page and connects them with internal links.
Shop
Food, treats and toys
Brand-led product grids for Yummers, JerHigh, Drools and Farmina Vet Life.
Groom
Groom Street
Grooming and styling page with signature services and booking prompts.
Bake
Yummers Barkery
Dog-safe, allergen-conscious cakes and treats that can be customised.
Stay
Petstreet Resort
Boarding with daily-sanitised facilities and photo and video updates.
Built for SEO and AEO
Answers to what pet parents ask, built into the store
A Shopify store ranks when its collections, products and guides match real questions. Our Shopify development work prepares that base, and our SEO and AEO teams build on it.
- Collection pages with intro copyA short, factual intro at the top of every aisle.
- Product, Offer and FAQ schemaPrice, pack size, availability and questions marked up.
- Guides linked to productsVet, hotel and winter-care articles that link to the right collections.
best treats for dogs with allergiesCollection: Treats, with an allergy-safe FAQ
when should I take my dog to the vetBlog guide linking to the Pharmacy collection
pet friendly hotels in Delhi NCRBlog guide linking to Petstreet Resort
dog grooming near meGroom Street page with local details
vet diet dry food for dogsCollection: Veterinary and prescribed diets
Shopify build checklist
What we set up inside Shopify
Good structure inside the platform is what lets a large catalogue stay fast, searchable and easy to manage.
Catalogue
Collections and filters
Nested collections, brand and pack-size options, and clean URLs for every aisle.
Products
Product pages
Unique titles, size and variant selectors, ingredient notes and image alt text.
Shopper
Account tools
Login, wishlist and cart so repeat buyers can reorder food and treats quickly.
Trust
Policies and support
Shipping, refund, privacy and terms pages, plus contact and store-finder links.
Measurement
How we judge a Shopify store after launch
We track a short list of numbers that show whether shoppers find products and complete orders.
Area
What we track
What we do with it
Speed
Mobile load time, Core Web Vitals
Compress images, trim apps and scripts
Findability
Impressions and clicks on collections
Improve titles and intro copy where clicks lag
Shopping
Add to cart, checkout starts, conversion rate
Fix product page and checkout friction
Search on site
Top searches and no-result searches
Add products, synonyms and new collections
Answers
FAQ impressions and AI answer mentions
Write new answers for questions asked most
FAQ
Questions about building a Shopify pet store
Short answers for brands planning a large catalogue.
How do you structure a Shopify store with a large pet catalogue?
Group products by pet type first, then by need such as food, treats, toys, grooming and health. Each group becomes a collection with its own URL, title and short intro, which helps shoppers and search engines.
Why does Shopify collection structure matter for SEO?
Collection pages are the pages that rank for searches like dog treats or cat litter. A clear tree, clean URLs and unique intro copy let each aisle compete on its own.
How can a pet store get found in AI answers?
State facts plainly: ingredients, life stage, pack size, price and delivery. Add FAQ content and Product schema, so AI assistants can quote the page with confidence.
Can Shopify support grooming, bakery and boarding pages too?
Yes. Service pages sit beside the shop, share the same design and link to each other. Each page can carry local details, photos and booking prompts.
What Shopify features help repeat pet food orders?
Customer accounts, wishlists, pack-size variants and fast reordering from past orders. They suit food and treats that run out every month.
How do you keep a big Shopify store fast?
Compress and size images, keep apps to the ones that earn their place, lazy-load below-the-fold sections and check mobile speed after every change.
How long does a Shopify store build take?
It depends on the catalogue size, the number of service pages and the integrations. We share a timeline after reviewing your products and goals, and we build in stages so that key collections go live first.
Do you also handle SEO after a Shopify launch?
Yes. We can continue with collection and product optimisation, guides, schema and AEO. See our SEO services or contact us to plan the next step.
Your turn
Planning a Shopify store with a big catalogue?
Tell us what you sell. We will map the collections, build the store and set it up so shoppers and search engines find their way.