Case study / SEO and AEO
Mad About Wellness: SEO that makes a trusted wellness voice easy to find and quote
Khushboo Jain is a wellness and spa consultant, health and wellness influencer and full-time content producer. She is also an entrepreneur, a former TV journalist, a national award-winning author and a celebrity wellness columnist. We built the search foundation that helps people, and AI assistants, find her work.
The brief
Turn a well-known name into a clear search profile
A personal brand ranks when search engines and AI assistants understand who the person is, what she does and why she can be trusted. Our SEO services and AEO services started with that profile.
- One clear identityHealth and wellness influencer, wellness and spa consultant, content producer. Same words everywhere.
- Proof that can be checkedMedia coverage, columns, years of work and first-hand reviews stated plainly.
- Pages for each needRetreat reviews, corporate wellness, collaborations and consulting each get their own page.
Khushboo JainHealth and wellness influencer, New Delhi
Roles
Wellness and spa consultant, content producer, entrepreneur
Background
Former TV journalist and celebrity wellness columnist
Brand
Mad About Wellness and Mad About Wellness Productions
Known for
First-hand wellness retreat and spa reviews
Contact
Greater Kailash, New Delhi, with phone and WhatsApp
Search intent map
Three audiences, three kinds of search
The same expert is searched for in different ways. Each audience gets pages that match its question.
Audience
What they search
Page that answers it
Spa and retreat owners
wellness influencer for spa collaboration, wellness retreat consultant
Influencer collaboration and consulting pages
HR and corporate teams
corporate wellness programme, mobile spa for office in Delhi
Corporate wellness page
Wellness travellers and readers
best wellness retreat in India, Ayurveda spa review
Retreat review articles and blog
Brands and media
health and wellness influencer in India, Khushboo Jain
Home, About and Media pages
Topic cluster
One name at the centre, six topics around it
Search engines trust a site that covers a subject in depth. Every topic links back to the main profile, and to its neighbours.
Khushboo Jain
Wellness retreat reviewsFirst-hand stays
Spa and wellness consultingGuest experience
Corporate wellnessProgrammes and mobile spa
Influencer collaborationPartner properties
Content productionScripting to editing
Product and service reviewsUnpaid, disclosed
Search results
Multiple keywords ranking on page one within a month
Within the first month of the SEO and AEO work, khushboojainwellness.com began appearing on the first page of Google for several of the searches that matter to a wellness influencer and consultant.
4target keywords shown on Google's first page
Page 1of Google India search results
1 monthfrom the start of the work
Keyword 01best wellness influencer in India
Google page one: the site appears for the broadest search about wellness influencers in India.
Keyword 02wellness content creator India
Google page one: the site appears near the top, above the People also ask box.
Keyword 03wellness influencer collaboration India
Google page one: the site appears for the brand-side search that brings collaboration enquiries.
Keyword 04wellness influencer India
Google page one: the site appears ahead of several influencer list pages.
Trust signals
Proof that search engines and readers can verify
Health and wellness is a field where Google looks hardest for experience and trust. The site puts that proof in plain, crawlable text.
Aaj TakCondé NastForbesIndia TodayThe Straits TimesNDTVZeeABP LiveHindustan Times
24years of work in media, wellness and celebrity coverage, as stated on the site
2ventures: a video and media production house and a wellness discovery platform
6FAQs on the home page, written as direct answers
Content engine
Articles that build authority one topic at a time
Long-form, first-hand articles give the site depth. Each one belongs to a cluster and links to a service page.
HeritageHeritage spa restoration in India
CorporateCorporate wellness for high-stress leaders
IntegrativeIntegrative cancer support documentation
FoodChef-led culinary wellness
MothersPostnatal care for urban mothers
DesignLight and scent in spa design
TravelRetreats for digital nomads
BeautyAyurvedic beauty and nutricosmetics
SEO and AEO checklist
What we set up so answers can be found and quoted
Technical and on-page work that supports both Google rankings and AI answers.
Schema
Person and organisation
Name, roles, brands and social profiles linked together in structured data.
Answers
FAQ markup
Questions on hiring, bookings and visuals marked up as FAQPage.
Reviews
Review disclosure
Every review states that it is first-hand and unpaid, which supports trust.
Titles
Titles and snippets
One main topic per page, with a title and description that answer the query.
Links
Internal linking
Articles link to services, and services link back to the profile.
Media
Images and video
Descriptive alt text, fast loading and video from the channel embedded in articles.
Measurement
How we judge SEO for a personal brand
A short list shows whether the right people find the site and get in touch.
Area
What we track
What we do with it
Brand search
Searches for the name and brand
Protect and grow branded visibility
Topic rankings
Positions for retreat, spa and corporate queries
Expand clusters that gain impressions
Enquiries
Contact form, WhatsApp and call clicks
Improve calls to action on high-traffic pages
Answers
FAQ impressions and AI mentions
Write new answers for questions asked most
Speed
Mobile load time and Core Web Vitals
Compress images and trim scripts
FAQ
Questions about SEO for wellness experts
Short answers for influencers, consultants and spa owners.
How does SEO help a health and wellness influencer?
SEO makes the influencer's name, services and articles easy to find when brands, travellers and corporate teams search. It turns social reach into steady, searchable visibility that does not depend on one platform.
What is AEO and why does a wellness expert need it?
AEO, or answer engine optimization, prepares pages so AI assistants and AI summaries can quote them. Wellness questions are often asked to AI, so clear, credible answers help the expert get named.
How do you build trust for a health website?
State who is writing, show credentials and media coverage, say when reviews are unpaid, and keep claims factual. Add Person and FAQ schema, so search engines can read the proof.
What content works best for wellness SEO?
First-hand reviews, guides that answer real questions and service pages for each audience. Grouping them into topic clusters helps search engines see depth.
Can SEO help a spa or wellness consultant get corporate clients?
Yes. A dedicated corporate wellness page that answers what the programme covers, who it suits and how to book can rank for HR searches and bring qualified enquiries.
How do you handle sponsored or unpaid reviews in SEO?
Be open about it. A clear note that a review is first-hand and unpaid builds reader trust, and structured review markup helps search engines understand the content.
How long does SEO take for a personal brand?
A known name can see branded gains sooner, while topic rankings build over months. We report real queries and positions and never promise a fixed date.
Can you do SEO for my wellness or spa business?
Yes. We work with wellness consultants, spas and retreats on SEO and AEO. Contact us or see our SEO services.
Your turn
Want your wellness brand found and quoted?
Tell us about your work. We will map your topics, build the pages and track both search results and AI answers.