Generative Engine Optimization (GEO): What It Is and How to Do It

Search is evolving beyond traditional lists of blue links. Users can now ask questions and receive AI-generated answers that summarize information from multiple sources. Search experiences such as Google AI Overviews and conversational AI tools have changed how people discover information, evaluate recommendations, and explore products or services. This shift has increased interest in Generative […]

GEO for Meta AI: How Brands Can Get Cited, Not Just Ranked

For years, we fought for Rank #1. Rank #1 is irrelevant if Meta AI doesn’t cite you. When a user asks Meta AI on Instagram, Facebook, or WhatsApp — “What’s the best skincare brand for oily skin in India?” — it doesn’t show 10 links. It gives one answer and cites 2-3 trusted brands. If […]