AI Overviews May Be Affecting Shopping Ad CTR and Impressions

New benchmark data suggests a rising Shopping ad CTR isn’t necessarily good news A rising click-through rate usually reads as good news in any paid search account, but new benchmark data published in September 2026 suggests that for Shopping ads specifically, the opposite interpretation may be closer to the truth. Mike Ryan, head of ecommerce […]

Best Ecommerce Marketing Company in India Helping D2C Brands Scale Faster

India’s D2C revolution is accelerating. Thousands of homegrown brands — from skincare and supplements to fashion, food, and fitness — are bypassing traditional retail and selling directly to consumers online. The opportunity is massive. But so is the competition. The difference between a D2C brand that scales and one that stagnates comes down to one […]