AI Overviews May Be Affecting Shopping Ad CTR and Impressions

New benchmark data suggests a rising Shopping ad CTR isn’t necessarily good news A rising click-through rate usually reads as good news in any paid search account, but new benchmark data published in September 2026 suggests that for Shopping ads specifically, the opposite interpretation may be closer to the truth. Mike Ryan, head of ecommerce […]

Google Search Console New Updates 2026: What SEOs and Site Owners Need to Know

Google Search Console has seen one of its busiest stretches of updates in years. Between new AI-focused reports, expanded property types, and smarter performance tools, 2026 has brought real changes to how website owners and SEO professionals track and improve search visibility. Here’s a breakdown of the most important updates and what they mean for […]

LLM SEO in 2026: How to Optimize Your Website for AI Search and Large Language Models

Google is no longer the only gatekeeper between your business and your next customer. In 2026, a growing share of research, comparison, and purchase-intent queries are being answered directly by large language models (LLMs) — ChatGPT, Gemini, Claude, Perplexity, and Google’s own AI Overviews. These systems don’t just index your website; they read it, interpret […]