How Businesses Can Get More Customers from Google Maps

When someone needs a plumber, a coffee shop, a dentist, or a hardware store, the search usually starts the same way: open Google Maps and type what they need followed by ‘near me’. That single moment, the map results a customer sees in the first few seconds, decides who gets the call, the visit, or […]

Business Profile Data Is Coming to Google Analytics: What It Means for Local SEO

For years, local businesses have had to juggle two separate dashboards to understand their customers: Google Business Profile for calls, directions, and profile views, and Google Analytics for website behavior. The two never really talked to each other. That’s changing. Google has rolled out a native integration that links Google Business Profile (GBP) directly to […]